Entrance and campaign visibility
Choose signage locations around sightlines and the store layout. A campaign screen should be readable from the intended distance and leave circulation clear.
Shelf-edge and product communication
Stretched displays offer a different canvas from a full-size poster. Keep product messages focused and create artwork for the actual aspect ratio.
A repeatable content routine
Define who owns the content, how promotions are approved and how updates reach each location. A suitable CMS configuration supports the workflow, but does not replace the retail content plan.
